This Website Privacy Policy explains how Omega Dental & Cosmetics (“we”, “our”, or “us”) collects, uses, stores, and protects your personal information when you visit or use our website: https://www.omegadental.com.au/ It also describes your rights regarding the personal data you share with us and how we ensure it is handled responsibly and securely.

Note: This policy covers personal information collected specifically through our website. If you are a patient attending our clinic, separate policies apply for in-person, phone, or appointment-related information. You may request a copy of our in-practice Patient Privacy Policy at any time by contacting us.

Personal Information We Collect Via Our Site

Information You Provide Directly

When you engage with our website, such as by booking appointments, sending enquiries, or subscribing to newsletters, we may ask you to provide certain personal details. This may include your full name, contact details (email and phone number), preferred appointment times, and the nature of your dental concern. If you use our forms to describe symptoms or upload images (such as a photo of a chipped tooth), this information may include health-related data.

We only collect this information when you choose to submit it and use it to help us provide the services you request.

Information Collected Automatically

Like many websites, our platform collects data automatically through cookies and third-party analytics tools. This includes technical data such as your IP address, browser type, device, geographic region, operating system, the pages you view, and how long you stay on our site. These details help us understand user behaviour and improve the performance and design of our website.

Information from Contact or “Click to Call” Tools

If you use a click-to-call function or online contact form, we may collect your phone number, call time, duration, and any identifying information you provide. Some calls may be recorded for training or service quality (with prior notice). Form entries may contain sensitive health details, which we treat confidentially.

How We Use Your Information

Your information is used to help us deliver a seamless and responsive experience. If you contact us through the site, we may use your data to reply to your message, provide appointment options, or give personalised dental advice based on your enquiry.

We also use your data for administrative and operational purposes. This includes confirming your appointment, managing follow-ups, sending you important service updates, and occasionally sharing dental tips or promotions (if you’ve opted in). Additionally, anonymised data may be used for analytics to understand how visitors use our site and how we can improve our offerings.

We do not sell your data. All use is directly related to providing and improving our dental services.

Sharing Your Information

We may disclose your data to trusted third-party service providers who assist us in managing our website and communications. These may include IT and cloud hosting providers, email marketing platforms, analytics tools such as Google Analytics, and social media advertising networks like Meta and Google Ads.

We may also share your data internally among our staff—including dentists, practice managers, and administrative teams—so they can respond to your enquiry or prepare for your appointment. In rare cases, we may share your information with regulators or legal authorities if required by law.

Some of these third parties may operate or store data outside of Australia. If so, we will take appropriate steps to ensure your information remains protected and is handled according to Australian privacy standards.

Sensitive Health Information

Some forms on our website allow you to enter health information, such as describing a toothache, uploading a photo of your teeth, or noting relevant medical conditions. This sensitive information is only collected with your explicit consent.

We only use this data to assess your dental concern or pre-screen for treatment suitability. It is never used for marketing purposes or shared without your authorisation unless legally required.

Your Rights and Choices

You have the right to access, correct, or request deletion of the personal information we hold about you. You may also choose to withhold information, but doing so may limit your ability to use certain features on our website, such as appointment bookings.

If you’ve signed up for marketing emails, you can unsubscribe at any time using the link provided in the email or by contacting us. You also have the right to complain if you believe your privacy has been breached—we take these concerns seriously and will investigate promptly.

How We Protect Your Data

We use a combination of technical, physical, and administrative security measures to safeguard your personal information. Our website is protected with SSL encryption to ensure secure communication. Access to personal data is limited to authorised personnel and is protected by passwords and secure servers.

Despite our best efforts, no method of online transmission or electronic storage is 100% secure. We encourage users to avoid sending highly sensitive information through unsecured channels such as standard email.

Cookies and Tracking Tools

Cookies are small data files stored on your device when you visit our site. These help us remember your preferences, tailor your experience, and collect analytics on site traffic and usage patterns. We may also use tracking pixels or web beacons to measure the effectiveness of online ads.

You can manage or disable cookies through your browser settings. However, turning off cookies may affect the functionality of some parts of our website.

Links to Third-Party Websites

Our website may contain links to external websites, such as Google Maps, health fund providers, or social media platforms. These sites operate independently and have their privacy policies.

We are not responsible for the content or privacy practices of these external websites. We encourage you to review their privacy statements before providing them with your personal information.

Changes to This Policy

We may update this Website Privacy Policy from time to time to reflect changes in law, technology, or our practices. When updates occur, we will revise the “last updated” date at the bottom of this page. Major changes will be communicated via our website or email if appropriate.

We encourage users to review this policy periodically to stay informed.

Contact Us

If you have any questions or concerns about your privacy or how we manage your data, please get in touch.

Omega Dental & Cosmetics

We are committed to protecting your privacy and welcome all feedback.

Last updated: 24-07-2025